Sell-to-Open, Buy-to-Close: The Foundation of Covered Call Trading

Brian Lee
Jul 16, 2025

Introduction

Covered calls are one of the most powerful income strategies available to retail investors. They offer a disciplined way to generate consistent returns by leveraging option premiums while maintaining ownership of the underlying stock. However, executing this strategy effectively requires a clear understanding of a few core mechanics—specifically, how options are valued, how timing affects outcomes, and how to manage positions through order selection.

This article outlines the foundational order types used in covered call trading, breaks down how option prices are determined, and explains how to optimize entry and exit points. Finally, I share my personal approach to covered call trading, including the tools and methods I use to enhance returns and manage risk. Whether you’re just getting started or refining your technique, these principles form the backbone of a successful covered call strategy.

Sell-to-Open and Buy-to-Close Are the Foundation

Before we go further into trading covered calls, it’s essential to understand two key order types: sell-to-open and buy-to-close. These are the only order types you need to master for managing covered calls effectively.

Earlier, we introduced the buy-write order as a way to start a covered call position. What’s important to know is that a buy-write order can be used to either open or close a position.

To open a position, the buy-write order buys the underlying stock and simultaneously sells a call option using a sell-to-open order.

To close a position, the buy-write order sells the underlying stock and simultaneously buys back the call option using a buy-to-close order.

When rolling a covered call, you close your current call by placing a buy-to-close order and open a new call with a sell-to-open order. This combination is at the core of managing and adjusting covered call trades.

How Options Are Valued

To trade covered calls effectively, you must understand how options are priced.

Call options are made up of two components: intrinsic value and time value.

The total price of an option is the sum of its intrinsic and time value: \[ \text{Option Price} = \text{Intrinsic Value} + \text{Time Value} \]

As expiration approaches, time value decays to zero—this is known as theta decay. This decay benefits the option seller, as the call loses value over time if the stock remains flat or declines.

Optimal Timing for Covered Calls

The price of a call option is affected by two forces: the stock price and time decay. As the stock price fluctuates, the intrinsic value of the option changes. At the same time, the time value steadily declines due to theta.

This has important implications for timing. When you close a position using a buy-to-close order to lock in profit, the option may have little or no intrinsic value—especially if the stock price has dropped since you sold the call. In this case, the option’s price is lower because both intrinsic and time value have decreased.

To maximize the premium you collect when selling a call, it’s best to wait until the stock price has risen. Options are priced higher when both intrinsic and time value are elevated. Therefore, sell-to-open orders are most effective after the underlying stock has moved up.

This is why rolling down a call option—replacing it with one at a lower strike—is generally not optimal. When the stock price has fallen, lower strike calls offer little premium because both components of value have eroded. You lock in a loss and receive minimal credit in return.

My Strategy

I prefer to use limit orders for both sell-to-open and buy-to-close transactions whenever possible. This allows me to lock in profits when closing positions and to wait for favorable conditions before opening new ones.

Specifically, I wait for the underlying stock price to rise before executing a new sell-to-open order to capture a higher premium after executing a buy-to-close order. How long do I wait? I use two key tools: HV30 (30-day historical volatility) and option deltas.

With HV30, I estimate the likely range of high and low prices for the stock. This helps me identify attractive strike prices. Once I’ve selected a target strike, I look at nearby option deltas and their corresponding prices. I then place sell-to-open limit orders at prices that align with my preferred delta exposure.

Example: Let’s say my volatility-based analysis suggests a target strike price of $105. Assume that an option at this strike has a delta of 0.10 and is trading for $1.00. Meanwhile, a higher strike—say, $110—has a delta of 0.30 and is priced at $1.50. If I want to aim for a delta closer to 0.30 but prefer the $105 strike, I might place a sell-to-open limit order at the $105 strike with a limit price of $1.50. These figures are purely hypothetical and serve only to illustrate how I think about optimizing premium relative to delta and strike selection.

Conclusion

Mastering covered calls begins with a strong grasp of the fundamentals: understanding the role of sell-to-open and buy-to-close orders, recognizing how intrinsic and time value shape option prices, and timing your trades based on market conditions. By focusing on these core elements and applying a disciplined strategy—grounded in data like HV30 and option delta—you can systematically enhance your returns while managing risk.

Covered call trading is not about guessing market direction. It’s about positioning yourself to benefit from time decay, controlling your entry and exit points, and making informed decisions with each trade. With patience, precision, and the right tools, this strategy can become a reliable component of a long-term investment approach.